Case Study: Commercial Marketing and Media Agency

Odyssey Media Group is a full-service commercial marketing and media agency. With clients across the globe, Odyssey operates across two core areas: media sales and advertising solutions for professional organisations, and strategic marketing and creative services for retail and consumer brands.

Odyssey delivers big-agency results with a highly personal, hands-on approach. With a core team of 14 specialists combining strategy, creativity, data and technology, the business works with major brands and organisations.

By 2016, founder Richard Rowles recognised that the business was entering a new phase of growth. The transition from sole trader to limited company brought increased complexity, regulatory requirements, and a greater need for structured financial oversight. What Odyssey needed was not just an accountant, but a trusted financial partner who could support confident decision-making and sustainable growth.

This is when Goringe Accountants began working with Odyssey Media Group.

Initially, Richard approached Goringe for support with year-end accounts and personal taxation. From the outset, the relationship was built on trust, approachability, and practical advice.

As the business evolved, so did Goringe’s role. What started as essential compliance support quickly developed into a broader advisory relationship, helping Odyssey put the right financial foundations in place to support growth and forward planning.

This scalable approach ensured the right level of financial insight at each stage of its development.

As Odyssey grew in size and scope, one of the key challenges was improving the quality and usefulness of financial reporting. With multiple income streams, evolving client relationships, and long-term contracts, it became increasingly important that financial data was not only accurate, but actionable.

Goringe worked closely with Richard to implement clearer, more robust reporting processes. Monthly management accounts were introduced and refined, allowing performance to be reviewed regularly and issues addressed early.

Regular monthly meetings created a structured rhythm for reviewing results, forecasting ahead, and discussing strategic decisions. This proactive approach helped ensure that financial information became a tool for growth rather than a retrospective exercise.

In addition to day-to-day support, Goringe also provided access to wider value through seminars and networking events, helping Odyssey stay informed and connected as the business continued to scale.

For Richard, the value of Goringe lies not only in technical expertise, but in their approachability and genuine investment in the business.

Today, Goringe remains a key strategic partner to Odyssey Media Group, supporting ongoing growth with the same proactive, structured approach that has underpinned the relationship from the start.

As Odyssey continues to expand its client base and capabilities, the business does so with confidence, control and clarity — secure in the knowledge that its financial foundations are in safe hands.