Business NetworkingFollowing our second quarterly networking event, I thought I would try to answer this question, “why should I attend professional networking events”.

Why attend professional networking events?

Many small business owners have never attended a networking event and feel intimated about attending or don’t understand what they would gain from attending.

As per my Attending Networking Events blog there are many reasons why one should attend networking events, but one of the most compelling reasons is that it is a great opportunity to meet potential new clients and referrers. There isn’t any predictability to how many leads you will receive from an event, however, by being friendly, happy to give useful information and showing a positive face to your business you may surprised to how many opportunities can present themselves.

In the early days of our practice over 50% of our new clients came via networking, through formal events and ad hoc meetings. Now the percentage is lower due to the major increase in client referrals, however, networking is still an important element of finding new clients.

The results speak for themselves, networking does work, but it won’t unless you approach it in the right way.

Networking Tips

  • Go in the right frame of mind, you need to be