Supporting A Local Florist To Purchase Her First Shop And Turn It In To A Successful, Profitable Business
In 2008, 22 year-old Helen Harris purchased Croppers In Bloom, a floristry business based in Theale, Reading. A talented florist, Helen’s gift for creating the perfect display for every occasion, combined with entrepreneurial spirit, restored this previously loss-making business to profitability in just 4 years. Croppers In Bloom is now a name to reckon with in the floral market, with an ever expanding clientèle and reputation for creating stunning floral designs.
Growing the Business
With her background and experience as a florist Helen had the technical and practical knowledge necessary to run a shop successfully. Whilst stock management, purchasing, pricing, delivery etc. did not pose a problem, Helen realised early on that she required significant support in terms of back office operations.
Helen engaged the services of Goringe Accountants prior to the purchase of Croppers In Bloom on the recommendation of a friend. Nicky reassured Helen they would guide her through the purchase and start up process, from Companies House and HMRC registration, to book keeping and operating the Sage accounting system.
Nicky truly invested her time in my business from day one. She broke everything down into manageable chunks and no matter what queries I had, large or small, she always provided the right solution. I am now in my fourth year of trading and cannot underestimate the benefit of having such a supportive accountancy firm behind me. They take the stress out of back office management and leave me free to focus on building my business.
The team at Goringe Accountants in Reading have been on hand to support Helen every step of the way, constantly suggesting new ideas and taking practical steps to help build her client base. Always keen to go the extra mile for her clients, Nicky has taken Helen to local networking events and introduced her to other complimentary industry contacts, such as cake designers and photographers.
Croppers in Bloom is a true success story. Helen has not only grown the bottom line of the business but now employs a full time assistant and two delivery drivers. Prior to purchase, Croppers In Bloom provided arrangements for just 10-12 weddings each year. Today Helen provides blooms for almost 50. Due to such demand, Helen will soon expand her team with another part-time assistant, providing additional support during peak times such as Valentines Day and wedding season.
Nicky and the team at Goringe Accountants are true forward thinkers, and will no doubt continue to play a significant role in the future growth and success of my business. I wouldn’t hesitate to recommend them to anyone entering into a new venture, or indeed taking over the reins of an existing business.